📋 September 2026 — Action Plan

Initiatives executed this month — each tied to a performance gap or growth opportunity.

🎯

Main Prospecting Products

Prospecting campaigns focused on the top-selling products with the highest order velocity — prioritizing items with proven low CPA, strong repeat-buy signals, and broad audience appeal based on July data.

🎁

Main Prospecting Bundles to Increase AOV

☀️ Summer Bundle 🎒 Back to School 🏠 Home Scent Bundle 💎 Fragrance Duo

🖼️

Static Design — New Angles & Hooks

We prepared and produced new static ad designs to test new products — fresh visual angles and copy hooks across Meta, Snapchat, and TikTok.

📱

UGC Production

We will use videos that are being created during this period as UGC content — building authentic social proof and diversifying ad creative. They drive higher engagement and trust compared to branded content — especially on Snapchat and TikTok — and reduce creative fatigue by continuously refreshing the ad library with real customer voices.

💬

Retargeting via WhatsApp

🛒 Abandoned Cart Recovery 🔁 Replenishment Reminder 💤 Win-Back Sequence 📢 Bundle Launch Broadcast

📅 September 2026 — Monthly Plan

📊 August 2026 Recap — Lower Spend & Creative Testing, Efficiency Quality Improves

$132.97K revenue (-10.5%) | Sessions -38.8% but CVR up to 0.90% | Snapchat hits 13.37x ROAS | Retention flat at 18.75%

🎯 September 2026 KPI Targets

$140-150K

Revenue Target

vs $132.97K August (+5-13%)

1,750+

Orders Target

vs 1,665 August (+5.1%)

$79+

AOV Target

vs $79.86 August (maintain)

250K+

Sessions Target

vs 200,740 August (+25%)

4.4x+

Blended ROAS

vs 4.52x August (maintain)

18.75%+

Returning Customers

vs 18.75% August (maintain)

💰 Platform Budget Allocation — $34,500 Total

We're scaling up Google and Meta, our two largest and most reliable channels, while keeping Snapchat and TikTok at a modest test-scale budget, and adding a dedicated budget for followers and video views.

🔍 Google Ads

SCALE UP

$12,000

+$1,640 vs August ($10,360) · +15.8%

WHY SCALE UP

Google remains one of our two largest and most reliable channels. We will scale budget while continuing to monitor campaign-level performance following August's CPA increase.

EXPECTED OUTPUT

1,150–1,250 orders at $9.60–$10.40 CPA

SEPTEMBER ACTIONS

• We will scale budget across top-performing campaigns and Shopping feeds
• We will keep Shopping feeds updated with our top sellers
• We will hold dynamic remarketing running for cart abandoners
• We will monitor campaign-level performance weekly as spend increases

📘 Meta Ads

SCALE UP

$17,000

+$1,438 vs August ($15,562) · +9.2%

WHY SCALE UP

Meta is our largest channel at 39.3% of paid orders. We will scale budget and roll out a new round of static ad creative to rebuild order volume.

EXPECTED OUTPUT

1,100–1,150 orders at $14.80–$15.45 CPA

SEPTEMBER ACTIONS

• We will test a new round of static ad creative building on August's learnings
• We will extend the back-to-school angle where it performed, and retire what didn't
• We will keep bundles and higher-value products as a lead creative angle
• We will retarget with bundle offers to build on August's AOV recovery

👻 Snapchat Ads

TEST SCALE

$2,000

-$342 vs August ($2,342) · -14.6%

WHY TEST SCALE

ROAS improved to 13.37x at a smaller budget in August — the best efficiency in the account. We will keep the budget modest while we confirm this holds before adding more.

EXPECTED OUTPUT

280–310 orders at $6.45–$7.15 CPA

SEPTEMBER ACTIONS

• We will replicate August's top-performing creative and audiences
• We will monitor CPA weekly before further scaling in October

🎵 TikTok Ads

TEST SCALE

$2,000

+$832 vs August ($1,168) · +71.2%

WHY TEST SCALE

ROAS improved to 6.36x on a lower budget in August. We will scale gradually to see if efficiency holds at higher volume.

EXPECTED OUTPUT

200–230 orders at $8.70–$10.00 CPA

SEPTEMBER ACTIONS

• We will launch UGC and unboxing content using this period's video assets
• We will monitor CPA weekly before further scaling in October

📈 Followers & Video Views

NEW

$1,000

Based on prior agreement

WHY

Dedicated budget to grow followers and video views across social channels, as agreed with the client.

SEPTEMBER ACTIONS

• We will run dedicated follower-growth and video-views campaigns alongside prospecting activity

📊 Budget Summary

Total Budget: $34,500 (+17.2% vs August)

Expected Paid Orders: 2,730–2,940

Expected Blended CPA: $11.22–$12.09

Split: Google 35% · Meta 49% · Snap 6% · TikTok 6% · Followers/Views 4%

🔍 Google 35% 📘 Meta 49% 👻 Snap 6% 🎵 TikTok 6% 📈 Followers/Views 4%

🇸🇦 Saudi National Day Market Entry Plan

Alshaya Perfumes

alshayaperfumes.com

New Market Test — KSA · Saudi National Day, September 23, 2026

⚠️ This plan and budget are a standalone Saudi Arabia test. Nothing here overlaps with or is drawn from the $39,000 Kuwait June budget — KSA is an incremental, separately tracked spend.

🚧 Why Entering Saudi Arabia Now Is Difficult

We're going in with roughly three weeks of lead time before National Day. That timeline is the root cause of most of the challenges below.

Accounts & Infrastructure

Our ad account, pixel, and catalog were designed for the Kuwaiti market. Alongside this, we will customize a dedicated landing page for our Saudi presence, suited to SAR pricing and Saudi payment gateways.

Competition

KSA is the largest and most contested GCC beauty/fragrance market — we'd be competing against entrenched local players, regional retail giants with National Day budgets many multiples of ours, and marketplace competition on Noon and Amazon.sa. National Day itself is the single most competitive week of the year for Saudi ad inventory — CPMs spike across every platform as every retailer in the country runs offers simultaneously, so we're entering at the most expensive possible moment as an unknown brand with no local trust signals or reviews.

Content, As It Stands, Isn't Ready

We currently don't have strong video content or influencer videos we can rely on to compete on that front. We can adopt static ad designs built around the Saudi National Day identity, but these won't deliver the same return as video content would.

🎯 What's Required to Capture Market Share

• Enable SAR pricing and a mada-compatible payment gateway on Shopify
• Creative built around Saudi National Day visual identity (green/gold, Saudi flag, sword-and-palm emblem)
• Landing page(s) with SAR pricing, Saudi delivery estimates, and mada shown as a payment option
• Visible delivery-time and returns policy for KSA specifically
• Treat this as a market-testing phase for Saudi Arabia and a way to establish Alshaya's presence during the National Day season, while gathering data that determines whether we continue beyond it

🎁 Offers Required

National Day Discount

A clear, headline percentage-off offer tied explicitly to National Day — Saudi shoppers expect a visible discount during this week; a soft or vague offer won't cut through National Day inventory saturation.

National Day Bundle

A limited-edition, green/gold-packaged bundle built specifically for the occasion — gives us a hero SKU to lead creative with, rather than running generic catalog ads into a new market.

💰 Proposed Budget — Saudi Arabia Test

This is a separate, incremental budget. It does not draw from, replace, or reduce the $39,000 Kuwait allocation — Kuwait spend continues in full alongside this test.

$10,000

Proposed KSA National Day test budget (additive to Kuwait)

Platform	Budget	Role
🔍 Google Ads	$3,500	Shopping — capture existing intent (branded + category terms) at the lowest-risk CPA
📘 Meta	$4,000	Awareness + retargeting — carries the National Day creative and bundle push
👻 Snapchat	$2,500	Reach among younger Saudi shoppers, lighter test given no prior KSA data

📅 Campaign Duration

Step 1

Creative & product selection. We will finalize National Day-specific creative designs and choose the hero products/bundles to lead the campaign.

Step 2

Website readiness. We will adopt and prepare all required points across the ksa-website — SAR pricing, payment gateway, delivery information, and the Saudi landing page.

Step 3

Final readiness check. We will confirm everything — creative, ksa-website, accounts — is fully ready before spend goes live.

Step 4

Launch. We will launch and run campaigns for approximately 20 days, through the end of the National Day season.

September 2026 Action Plan

📋 September 2026 — Action Plan

📅 September 2026 — Monthly Plan

📊 August 2026 Recap — Lower Spend & Creative Testing, Efficiency Quality Improves

🎯 September 2026 KPI Targets

💰 Platform Budget Allocation — $34,500 Total

🇸🇦 Saudi National Day Market Entry Plan

🚧 Why Entering Saudi Arabia Now Is Difficult

🎯 What's Required to Capture Market Share

🎁 Offers Required

💰 Proposed Budget — Saudi Arabia Test

📅 Campaign Duration