Quarterly Performance Report

Aljazeera Clothing
www.aljazeera-clothing.com
November 1, 2025 - January 31, 2026

📊 Q4 2025 - Q1 2026 Performance Overview

Strong 3-month performance | $205,318 revenue across 2,798 orders | 4.53x blended ROAS

Executive Summary

Total Revenue
$205,318
Total Orders
2,798
Avg Order Value
$66.43
Conversion Rate
1.26%

Revenue & Orders

Total Revenue
$205,318
Nov 2025 - Jan 2026
Total Orders
2,798
Completed purchases
Units Sold
11,734
Total items purchased
Blended ROAS
4.53x
$205,318 ÷ $45,297 = 4.53x
Average Order Value
$66.43
Revenue ÷ Orders = AOV
Customer Insights
4.19
Items/Order
7.23%
Returning

Traffic & Conversion

Total Sessions
219,874
Conversion Rate
1.26%
Funnel Metrics
Sessions per Order
79
Revenue per Session
$0.93
Traffic Analysis
Total Visits 219,874
Orders Placed 2,798
Conversion rate = (2,798 orders ÷ 219,874 sessions) × 100 = 1.26% | Solid performance above industry benchmark across 3-month period

Marketing Performance by Platform

Ad Platform Breakdown
Google Ads 🏆
Quarterly Spend
$5,733
Purchases
493
CPA
$11.63
Snapchat Ads ⚡
Quarterly Spend
$9,675
Purchases
800
CPA
$12.09
Meta Ads
Quarterly Spend
$29,889
Purchases
1,729
CPA
$17.29
📊 Overall Performance
Total Ad Spend
$45,297
Orders
2,798
Blended ROAS
4.53x
Google & Snapchat deliver exceptional efficiency at sub-$13 CPA | Snapchat validated as strong second channel with 800 orders | Meta provides 57% of paid orders (1,729/3,022 paid conversions) at $17.29 CPA | Blended ROAS: 4.53x demonstrates strong overall profitability
🎯 Performance Marketing Insights
Q4 2025 - Q1 2026 comprehensive analysis & strategic recommendations for sustainable growth
🏆
Quarterly Performance Highlights
Strong $205K Revenue with 4.53x Blended ROAS
Three-month period delivered $205,318 revenue across 2,798 orders with healthy 4.53x ROAS. This represents solid foundation demonstrating business viability and multi-channel profitability at scale.
Key Performance Drivers:
  • Consistent 1.26% CVR maintained above industry benchmark throughout quarter
  • Strong AOV at $66.43 with 4.19 items per order shows multi-item purchase behavior
  • All three advertising platforms profitable with combined efficiency
  • Seasonal product timing perfectly aligned with Kuwait winter peak (Nov-Jan)
Google & Snapchat Excellence - Sub-$13 CPA Sustained
Google ($11.63 CPA, 493 orders) and Snapchat ($12.09 CPA, 800 orders) both delivered exceptional efficiency. Combined 1,293 orders at $11.91 average CPA represents world-class performance for e-commerce.
Platform Analysis:
  • Google: $5,733 spend → 493 orders = proved as efficient anchor channel
  • Snapchat: $9,675 spend → 800 orders = validated as scalable primary growth channel
  • Combined: $15,408 spend → 1,293 orders (43% of total orders from 34% of budget)
  • These platforms demonstrate massive headroom for Q1 2026 scaling
Multi-Channel Portfolio Diversification Achieved
Successfully built three-platform ecosystem reducing platform dependency risk. Unlike businesses relying on single channel, diversification provides stability and negotiating leverage.
⚠️
Critical Strategic Challenges
Meta Budget Allocation Inefficiency - 66% Spend for 57% Orders
Meta received $29,889 (66% of budget) but delivered only 1,729 of 3,022 paid orders (57%). At $17.29 CPA vs $11.63/$12.09 for Google/Snapchat, Meta's 49% higher CPA represents significant optimization opportunity.
Meta Optimization Strategy:
  • Budget reallocation: Reduce Meta to 50% of spend, increase Google/Snapchat proportionally
  • If Meta achieved $13 CPA (matching Snapchat), same $29,889 would deliver 2,299 orders (+570 orders)
  • Revenue impact: 570 additional orders × $66.43 AOV = $37,865 potential quarterly revenue gain
  • Action: Comprehensive Meta audit - creative fatigue, audience saturation, bid strategy review
  • Test: Create new customer segments, fresh creative angles, tighter audience targeting
Low Retention Rate (7.23%) - Revenue Leakage
With 2,798 orders and 7.23% retention, only ~202 orders came from repeat customers. This means 92.77% are first-time buyers - massive opportunity cost in customer lifetime value.
Retention Economics:
  • Current: 2,596 one-time buyers × $66.43 = $172,388 (84% of revenue)
  • Target 15% retention: Would add 224 repeat orders = $14,880 additional quarterly revenue
  • At $15 average CPA, repeat customers become profitable after 1.5 purchases
  • Critical: Build retention infrastructure NOW - email automation, loyalty program, reactivation campaigns
  • Goal: Achieve 12% retention by Q2 2026, 15% by Q3 2026
Seasonal Revenue Concentration Risk
Q4-Q1 performance heavily influenced by winter season (Nov-Jan = Kuwait's coldest months). Without seasonal transition strategy, Q2 2026 could see 40-50% revenue decline.
Seasonal Transition Plan:
  • URGENT: Launch spring collection by mid-February 2026
  • Develop year-round product categories: Traditional dishdashas, everyday basics, accessories
  • Test spring products with 15% of budget in February to validate demand
  • Create content calendar: Winter clearance (Feb) → Spring launch (Mar) → Summer prep (Apr)
  • Risk mitigation: Diversify beyond seasonal dependency for sustainable growth
📈
High-Impact Growth Opportunities
Aggressive Snapchat Scaling - Proven Winner Ready for 3x Growth
Snapchat delivered 800 orders from $9,675 spend at $12.09 CPA - better efficiency than Meta at 1/3 the budget. This channel has demonstrated it can handle significantly more investment.
Snapchat Scaling Strategy:
  • Q2 2026 target: Scale to $25-30K quarterly spend (2.5-3x current level)
  • Projected impact: 2,000-2,500 quarterly orders at maintained $12-13 CPA
  • Additional revenue: $130-165K quarterly (assuming current AOV)
  • Tactics: Increase daily budgets 20-30% weekly, test new creative formats (video, UGC), expand audience segments
  • Safety threshold: Pause scaling if CPA exceeds $15 for 5 consecutive days
Google Ads Foundation - Scale with Confidence
Google's $11.63 CPA with 493 orders from only $5,733 spend shows significant untapped potential. Intent-based search traffic is most scalable channel long-term.
Google Growth Plan:
  • Q2 2026 target: Scale to $15-18K quarterly spend (2.6-3x increase)
  • Focus areas: Shopping ads expansion, brand campaigns, Performance Max optimization
  • Projected: 1,200-1,500 quarterly orders at $12-13 CPA threshold
  • Additional revenue: $80-100K quarterly potential
  • Strategy: Expand keyword coverage, test new campaign structures, increase bids on proven converters
AOV Optimization - Push from $66.43 to $75-80
With 4.19 items per order, customers already buying multiple products. Strategic bundling and cart value optimization could add $23-38K quarterly revenue without additional traffic costs.
AOV Enhancement Tactics:
  • Bundle strategy: "Complete Family Winter Set", "Traditional Wardrobe Collection"
  • Cart threshold: "Free delivery on orders over $75" to encourage additional items
  • Volume discounts: "Buy 2, save 15%" for key categories
  • Post-cart abandonment: Email with "Complete your order + 10% off" within 24 hours
  • Target: $75 AOV by Q2 end = 2,798 orders × $8.57 increase = $23,981 additional revenue
Email & SMS Marketing - Massive Untapped Revenue
2,596 new customers acquired over 3 months with minimal retention infrastructure. Email/SMS could reactivate 15-20% at near-zero acquisition cost.
Retention Channel Build:
  • Email automation: Welcome series, post-purchase care, educational content, seasonal promotions
  • SMS for VIP segment: High-value customers (AOV $100+) get exclusive early access
  • Reactivation campaigns: 30-day inactive, 60-day inactive, 90-day win-back
  • Projected: 390-520 repeat orders quarterly at near-zero CPA = $25-35K incremental revenue
  • Implementation timeline: Month 1 - setup, Month 2 - test, Month 3 - scale
⚙️
Operational Excellence Framework
Budget Allocation Model for Q2 2026
Current allocation (Google 13%, Snapchat 21%, Meta 66%) should shift toward efficiency-based distribution for maximum ROAS.
Recommended Q2 Budget Distribution:
  • Current quarterly: Google $5.7K (13%), Snapchat $9.7K (21%), Meta $29.9K (66%) = $45.3K total
  • Proposed quarterly: Google $15K (25%), Snapchat $27K (45%), Meta $18K (30%) = $60K total
  • Rationale: Allocate budget proportional to efficiency while maintaining Meta for volume
  • Projected impact: 4,200-4,600 quarterly orders at $13-14 blended CPA
  • Expected revenue: $280-305K quarterly (+36-49% growth)
Conversion Rate Optimization - Push to 1.5%
Current 1.26% CVR is solid but improvement to 1.5% would add 528 quarterly orders without additional ad spend. Each 0.1% CVR increase = 220 orders.
CRO Priority Actions:
  • Mobile optimization: 70%+ of Kuwait traffic is mobile - ensure seamless checkout
  • Trust signals: Reviews, testimonials, security badges, delivery guarantees
  • Size guides: Comprehensive Arabic sizing for traditional clothing
  • Live chat: WhatsApp integration during peak hours (6-11 PM Kuwait time)
  • Target: 1.5% CVR = 528 additional orders × $66.43 = $35,075 quarterly revenue gain
Creative Production & Testing Cadence
With $45K quarterly ad spend, creative fatigue is real issue. Systematic creative refresh prevents performance degradation.
Creative Strategy:
  • Production schedule: 10-15 new ad variations monthly across all platforms
  • Testing framework: A/B test angles (product features, lifestyle, testimonials, urgency)
  • Performance review: Retire bottom 30% of ads by CTR every 3 weeks
  • UGC program: Incentivize customers to share photos for authentic social proof
  • Seasonal alignment: Winter → Spring → Summer creative transitions
🎯 Q2 2026 Strategic Priorities
1. Scale Snapchat to $25-30K
Triple proven winner to 2,000+ quarterly orders
2. Double Google to $15-18K
Expand Shopping & Performance Max campaigns
3. Build Retention Engine
Email automation + SMS for 12%+ retention rate
4. Launch Spring Collection
Diversify beyond winter seasonal dependency
5. Optimize Meta to $13 CPA
Reduce budget to $18K, fix efficiency issues
6. Push AOV to $75-80
Bundles, cart thresholds, volume discounts
🎯 Performance Marketing Guru Verdict: Q4-Q1 performance proves the business model at scale—$205K revenue, 4.53x ROAS, sub-$13 CPA on two channels. You've built the foundation. Now it's time to scale aggressively. The data is crystal clear: (1) Snapchat is your growth engine—triple the investment to $25-30K quarterly for 2,000+ orders, (2) Google is your efficiency anchor—double to $15-18K for stable base, (3) Meta needs surgery—cut to $18K, fix the $17 CPA or reallocate further, (4) Retention at 7% is leaving $50-70K quarterly on the table—build the infrastructure NOW, (5) Winter dependency will kill Q2 growth—spring products must launch by mid-Feb. Execute this playbook and Q2 2026 hits $280-305K (+36-49% growth) with sustainable, diversified revenue streams. This is the inflection point—scale smart or plateau.
Expected Q2 2026 Impact: Snapchat scale adds $130-165K | Google expansion adds $80-100K | Meta optimization saves $10-15K in wasted spend | Retention engine adds $25-35K | AOV improvement adds $24K | CVR optimization adds $35K | Spring collection prevents $40-60K seasonal loss. Combined execution: Q2 revenue target $280-305K with 4,200-4,600 orders at 12% retention rate and sustainable multi-season product mix. Foundation → Growth → Scale.