Ramadan Pre-Season Opportunity
Ramadan gift sets already appearing in top 10 products ($734 revenue from 25 orders) signals early demand. With Ramadan approaching (late Feb/March), this is the time to scale gifting campaigns aggressively — create dedicated Ramadan bundles, gift boxes, and curated collections.
Action Items
- Launch 3-5 Ramadan gift sets at $35-$50 price points
- Create dedicated Ramadan landing page with gift-finder tool
- Increase ad spend 40-50% in March for Ramadan campaigns
Home Fragrance Category is Your Engine
Cabinet Fresheners (#1), Silver Blend (#3), Diffusers (#8), and Linen Freshener (#10) — home fragrance products dominate your top sellers. These are high-frequency repurchase items with lower AOV but massive volume potential. Leverage this to build subscription-like repeat purchase behavior.
Snapchat CPA Crushing: Scale Immediately
Snapchat's $14.00 CPA is 38% cheaper than Meta ($22.70) and 26% cheaper than Google ($18.90), yet only receives 24% of total ad budget. This is a massive budget misallocation. Snapchat is delivering 208 orders at industry-leading efficiency — it's ready for significant scale.
Action Items
- Increase Snapchat budget by 40-50% (to ~$4,100-$4,400/month)
- Reduce Meta spend by 10-15% and reallocate to Snapchat
- Test new Snapchat creative formats (AR lenses for perfume try-on)
Google Ads: Low Volume, Decent Efficiency
Google delivers only 67 orders (10.8% of paid) at $18.90 CPA. While CPA is acceptable, the volume is too low. Expand keyword targeting beyond brand terms — test "بخور الكويت", "عطور أصلية", "معطر ملابس" and product-specific terms. Shopping campaigns should be a priority for fragrance products.
11% Returning Customer Rate — Needs Push to 18-20%
For a consumable-heavy product mix (deodorants, fresheners, incense), 11% returning customer rate is below potential. These products have natural replenishment cycles (30-60 days). Automated replenishment reminders via email/SMS could double this rate.
Action Items
- Set up 30-day post-purchase email for replenishment products
- Create "Subscribe & Save" option for top home fragrance items
- Launch loyalty program with tiered rewards
CVR at 0.86% — Target 1.2% Minimum
With 91,320 sessions and only 779 conversions, you're losing ~310 potential orders monthly at a 1.2% CVR target. Improving conversion rate is the highest-leverage growth lever — it costs nothing in additional ad spend but generates significant incremental revenue.
Action Items
- Add trust signals: reviews, ratings, and social proof on product pages
- Implement exit-intent popups with 10% discount for first-time buyers
- Optimize mobile checkout flow (reduce steps, add Apple/Google Pay)
🎯 Performance Marketing Guru Verdict: $54K monthly revenue with 4.49x ROAS proves the Alshaya Perfumes model works. Three critical moves for next month: (1) Rebalance ad budget toward Snapchat — it's delivering orders at $14 CPA while Meta costs $22.70, yet Meta gets 65% of spend vs Snapchat's 24%. Shift $1,500-2,000 from Meta to Snapchat to capture 100+ additional efficient orders. (2) Ramadan is your super bowl — gift sets already ranking in top 10 tells you demand is building. Launch 5 curated Ramadan collections and increase total ad spend 40% in March. (3) Fix the conversion funnel — 0.86% CVR on 91K sessions means you're losing $18K+ monthly in unrealized revenue. Trust signals, mobile optimization, and exit-intent offers can realistically push to 1.2% CVR, adding ~$15K monthly revenue with zero additional ad spend. Execute all three and $70-75K monthly revenue by April is achievable.
Expected Impact: Snapchat rebalancing adds 50-70 orders (+$3,500-4,900). Ramadan campaigns add $8,000-12,000 in March. CRO improvements (0.86%→1.2%) add ~310 orders/month (+$20,300). Retention automation adds 70-80 repeat orders/month (+$4,600-5,250). Combined monthly revenue target: $70,000-$75,000 by April 2026.