Alshaya Perfumes | WhatsApp Campaign Performance

Campaign Overview

Total Reach

54,500

Attempted Messages

Delivery Rate

87.5%

47,400 Delivered

Read Rate

56.2%

26,600 Reads

Click-Through Rate

6.32%

3,446 Clicks

Conversion Performance

Total Orders

121

0.46% Conversion Rate

Cash on Delivery

52% of Total Orders

Conversion Value

$4,966

All Orders Combined

Cost per Order

$15.14

at $1,831.59 Total Spend

Message Funnel

Attempted

54,500 (100%)

Base

Sent

48,200 (88.4%)

-6,300

Delivered

47,400 (86.9%)

-6,500

Read

26,600 (48.8%)

-27,900

Clicked CTA

3,446 (6.3%)

-23,154

Strategic Insights

📊

Strong Delivery Pipeline

87.5% delivery rate indicates clean list quality and effective audience targeting. Meta restrictions impacted only 9,500 messages (17.4% of attempted volume).

👁️

Solid Message Engagement

56.2% open rate demonstrates strong creative resonance and offer appeal. "تسوق الآن" CTA messaging is performing at benchmark-leading levels.

🎯

Click Performance Exceeds Standard

6.32% CTR outperforms typical WhatsApp benchmarks (3–4% range). CTA messaging and offer positioning are optimal for this audience.

⚠️

Critical Conversion Leakage Post-Click

3,446 clicks → 121 orders (3.5% conversion) signals significant friction between click and purchase. Checkout flow, landing page experience, or payment friction likely culprits.

🚀 Recommended Actions

Optimize Checkout Flow: Analyze cart abandonment and payment friction — test 1-click checkout and express payment options (Apple Pay, Google Pay).
A/B Test Landing Pages: Test product-specific landing pages vs. category pages. Evaluate mobile UX and page load speed.
Segment by Payment Method: COD (63 orders) vs. Credit (58 orders) show different patterns. Test messaging and offer positioning by payment segment.
Retargeting Campaign: Implement WhatsApp retargeting for non-converters within 7 days. Follow up clickers with limited-time incentives.
Meta Limitation Mitigation: 9,500 restricted messages represent 17% of potential reach. Audit audience list for quality and compliance; consider smaller segment testing.

Campaign Health

Strong ✓

Total Ad Spend

$1,831.59

Click-to-Order Conversion

3.5%

Avg. Order Value

$41.02