Engagement & Followers Campaign Report
Alshaya Perfumes
Instagram & TikTok · @alshayaperfumes
September 2026
Executive Summary
New Followers
+2,472
TikTok +1,672 · Instagram +800
Total Ad Spend
$732.81
KD 226
Meta $412.59 · TikTok $320.22
Cost per New Follower
$0.30
TikTok $0.19 · Instagram $0.52
Impressions
263,101
TikTok 147,908 · Meta 115,193
📸 Instagram — Before & After
Before
324,431
Followers · September 13, 2026
→
After
325,231
Followers · October 4, 2026
+800
Net New Followers
+0.25%
Audience Growth
$0.52
Cost per New Follower
🎵 TikTok — Before & After
Before
776
Followers · September 22, 2026 · 2,781 likes
→
After
2,448
Followers · October 4, 2026 · 4,246 likes
+1,672
Net New Followers
+215.5%
Audience Growth
+1,465
New Likes (+52.7%)
$0.19
Cost per New Follower
📱 Campaign Performance
🎵 TikTok Ads
Community · Follows
Ad Spend
$320.22
Follows (Paid)
1,677
Cost per Follow
$0.19
Impressions
147,908
Follow Rate
1.13%
CPM
$2.16
🧠 Performance Marketing Guru Insights
Platform Highlights
TikTok Audience Triples at $0.19 per Follower
The account grew from 776 to 2,448 followers in under two weeks. The 1,677 paid follows almost exactly match the 1,672 net gain on the profile, so the new followers are staying. Likes rose +52.7% alongside.
Instagram Adds 800 Followers from 2,483 Profile Visits
Profile visits cost $0.17 each, and net follower growth equals roughly one in three visits. On a 324K base the percentage lift is small, and each new follower costs more than on TikTok ($0.52 vs $0.19).
Engagement Quality
Saves and Shares Lead Instagram Engagement
The Instagram ads collected 204 saves and 136 shares against 18 comments, plus 9 messaging conversations. Saves and shares signal purchase interest rather than passive viewing.
Note on measurement: follower counts are net profile changes between the screenshot dates, so they include organic follows and unfollows. Ad metrics are platform-reported; Meta figures cover September 1–30.