Alshaya Perfumes - Saudi National Day Campaign Report 2026

Executive Summary

KSA Revenue

$10,277

KD 3,173

First sales from the Saudi market

KSA Orders

103

Avg Order Value

$99.78

KD 30.80

Above the SAR 300 free-shipping threshold

Conversion Rate

1.26%

8,238 sessions

Sales Metrics

475

Units Sold

90.2%

New Customers

9.8%

Returning

Marketing Efficiency

3.70x

Blended ROAS

$2,780

Total Ad Spend

$29.57

Blended CPA

🚧 Test Conditions

These results were achieved under three constraints that shaped the test from day one.

Peak-season competition

National Day is the most contested period of the year for Saudi ad inventory, with every major retailer running offers at once.

No video content

The campaign ran without video content, which is an important format for the Saudi market, and relied on static designs instead.

~20-day runtime

A short window for a brand-new market, leaving limited time for platform learning and optimisation.

🧭 Campaign Journey

How the test evolved — each change was made in response to what the data showed.

Finding

High traffic, drop-off at checkout. Initial tests brought strong traffic and most customers reached the checkout page, but few completed the purchase.

Diagnosis

Shipping cost of ~SAR 73. Preliminary analysis pointed to the shipping fee as the main barrier at checkout.

Fix

Free shipping above SAR 300 + discount code. After the change, the sales funnel and order volume both improved.

Google pivot

From PMax & Shopping to Branded Search. Early Google results were weak, but search-term data showed high demand for "Alshaya Perfumes". The Branded Search campaign launched on 15 Sep became the top sales driver of the test.

Traffic & Conversion

KSA Sessions

8,238

Conversion Rate

1.26%

Revenue per Session

$1.25

📱 Marketing Performance

$2,779.51

KD 858

Total Ad Spend

$10,277.02

KD 3,173

Total KSA Sales

3.70x

Blended ROAS

$29.57

KD 9.13

Blended CPA

Performance Order Value

$9,910

96.4% of KSA sales · platform-reported

Organic Order Value

$367

3.6% of KSA sales

🔍 Google Ads

Top Volume — 66% of Paid Orders

Ad Spend $1,871.48

Orders 62

Order Value $6,475.97

CPA $30.19

ROAS 3.46x

% of Ad Spend 67.3%

👻 Snapchat Ads

Best Efficiency — 5.15x

Ad Spend $582.08

Orders 28

Order Value $2,997.98

CPA $20.78

ROAS 5.15x

% of Ad Spend 20.9%

📘 Meta Ads

Creative Testing — Fluctuating

Ad Spend $325.95

Orders 4

Order Value $436.11

CPA $81.49

ROAS 1.34x

% of Ad Spend 11.7%

🔍 Google Ads — Campaign Breakdown

Branded Search delivered 86% of Google's orders on 62% of its spend.

Campaign	Launched	Cost	Orders	CPA	Order Value	ROAS	Conv. Rate
Branded Search Winner	15 Sep	$1,161.63	53.53	$21.70	$5,611.51	4.83x	3.12%
Performance Max	10 Sep	$431.79	7.47	$57.79	$673.69	1.56x	0.13%
Shopping #2	10 Sep	$187.28	1.00	$187.28	$190.78	1.02x	0.22%
Shopping	10 Sep	$90.78	0.00	—	$0.00	0.00x	0.00%
Total		$1,871.48	62.00	$30.19	$6,475.97	3.46x	0.74%

🛍️ Top Selling Products — KSA

The top 10 account for 66% of units and 59% of KSA sales.

Rank	Product	Units Sold	Revenue
1	مزيل عرق كونفيدنس كريم من الشايع للعطور - 50 مل Confidence Cream Deodorant 50ml	74	$600.51
2	عطر للرجال والنساء حروف EDP من الشايع للعطور Horouf EDP Unisex Perfume	61	$1,450.12
3	عطر للرجال والنساء دانتيل EDP من الشايع للعطور Dantelle EDP Unisex Perfume	29	$725.88
4	مخمرية للشعر زيت عطري من الشايع للعطور - 12 مل Mukhamaria Hair Fragrance Oil 12ml	29	$479.15
5	عطر للرجال والنساء دانتيل بلاك EDP من الشايع للعطور Dantelle Black EDP Unisex Perfume	27	$745.83
6	عطر للرجال والنساء سطور EDP من الشايع للعطور Sotoor EDP Unisex Perfume	25	$809.34
7	دهن عطري خاص للاطفال من الشايع للعطور - 12 مل Kids Fragrance Oil 12ml	22	$321.19
8	عطر خاص للأطفال EDP من الشايع للعطور Kids EDP Perfume	20	$283.86
9	بخور ممسك من الشايع للعطور - 5 تولة Mumassak Bakhoor, 5 Tola	17	$515.65
10	ورق معطر للأدراج من الشايع للعطور Scented Drawer Sheets	11	$115.85

🧠 Insights & Next Steps

💰

Funnel & Offer

Shipping Cost Was the Main Checkout Barrier

Traffic and checkout intent were there from the first tests; the ~SAR 73 shipping fee was what stopped orders. Free shipping above SAR 300 with a discount code unlocked the funnel, and the test closed at a 1.26% conversion rate with an AOV of $99.78 — above the free-shipping threshold.

Next Steps

Keeping the SAR 300 free-shipping threshold as the standing KSA offer
Reviewing the base shipping rate for orders below the threshold

Fragrances Lead Revenue — Horouf Is the KSA Hero

Confidence Cream Deodorant led on units (74), but Horouf EDP led on revenue at $1,450 (14.1% of sales). The four EDPs — Horouf, Sotoor, Dantelle Black and Dantelle — generated 36.3% of KSA sales.

Next Steps

Leading KSA creative with Horouf and the EDP range
Working on an EDP bundle priced above SAR 300

🏆

Platform Highlights

Branded Search — 4.83x ROAS and the Highest Sales Volume

PMax and Shopping started slowly, but search-term data revealed strong demand for "Alshaya Perfumes" in Saudi Arabia. The Branded Search campaign delivered ~53 orders and $5,611 in revenue at a $21.70 cost per order — a positive signal that the brand already has awareness in the market.

Next Steps

Keeping Branded Search as the core KSA Google campaign
Holding PMax and Shopping at minimal budget while the KSA product feed is optimised

Snapchat — Strongest Efficiency at 5.15x

Snapchat returned 28 orders and $2,998 on $582 of spend, at a $20.78 CPA — the best ROAS and lowest CPA of the three platforms, despite the short runtime.

Next Steps

Scaling Snapchat budget gradually while monitoring CPA
Providing Saudi-specific video and UGC content to support the scale-up

Meta — Fluctuating, as Anticipated

Meta delivered 4 orders at 1.34x ROAS. This was expected from the start, as it is not the primary platform for Saudi audiences, so spend was kept to $326.

Next Steps

Keeping Meta at a limited budget, focused on retargeting

📊

Customer Base

90.2% New Customers — A Base to Build On

Returning customers were 9.8%, which is natural for a first market test. Nearly every order came from a customer new to the brand's online store.

Next Steps

Working on WhatsApp retention and replenishment flows for KSA buyers

Verdict: The Saudi test returned $10,277 in sales on $2,780 of ad spend — a 3.70x blended ROAS — in about 20 days, during the most competitive period of the year and without the video content that matters in the Saudi market. Two channels proved themselves: Branded Search (4.83x) and Snapchat (5.15x). The results are positive and promising, and give a clear, data-backed starting point for continuing in the Saudi market.

🇸🇦 Saudi National Day Campaign Report

🚀 First KSA Test: $10.28K Revenue at 3.70x Blended ROAS | Branded Search 4.83x | Snapchat 5.15x

Executive Summary

🚧 Test Conditions

🧭 Campaign Journey

Traffic & Conversion

📱 Marketing Performance

🔍 Google Ads — Campaign Breakdown

🛍️ Top Selling Products — KSA

🧠 Insights & Next Steps