Engagement & Followers Campaign Report
Alshaya Perfumes
Instagram & TikTok · @alshayaperfumes
October 1 – October 31, 2026
Executive Summary
Total Ad Spend — All Campaigns
$950.09
KD 293
▲ +29.7% MoM
$732.81 / KD 226 → $950.09 / KD 293
$395.08
TikTok · Followers
▲ +23.4%Sep $320.22
$371.40
Meta · Visit Profile
▼ -10.0%Sep $412.59
$183.61
Meta · Exhibition Awareness
New this monthNot run in Sep
New Followers
+2,859
▲ +15.7% MoM
+2,472 → +2,859
TikTok +1,542 · Instagram +1,317
Followers Campaigns Spend
$766.48
▲ +4.6% MoM
$732.81 → $766.48 · KD 237
Meta $371.40 · TikTok $395.08
Cost per New Follower
$0.27
▼ -9.6% MoM
$0.30 → $0.27
TikTok $0.26 · Instagram $0.28
Impressions
235,710
▼ -10.4% MoM
263,101 → 235,710
TikTok 147,999 · Meta 87,711
📸 Instagram — Before & After
Before
325,231
Followers · October 4, 2026
→
After
326,548
Followers · November 2, 2026
+1,317
Net New Followers
+0.40%
Audience Growth
$0.28
Cost per New Follower
🎵 TikTok — Before & After
Before
2,448
Followers · October 4, 2026 · 4,246 likes
→
After
3,990
Followers · November 2, 2026 · 5,835 likes
+1,542
Net New Followers
+63.0%
Audience Growth
+1,589
New Likes (+37.4%)
$0.26
Cost per New Follower
📱 Campaign Performance
🎵 TikTok Ads
Community · Follows
Ad Spend
$395.08▲ +23.4%
Follows (Paid)
1,450▼ -13.5%
Cost per Follow
$0.27▲ +42.7%
Impressions
147,999▲ +0.1%
Follow Rate
0.98%▼ -13.3%
CPM
$2.67▲ +23.6%
📣 Perfume Exhibition Awareness — Meta
Awareness | ABO | 23 Oct · Reach campaign promoting Alshaya Perfumes' presence at the perfume exhibition in Kuwait
People Reached
121,428
308,915 impressions · 2.54 frequency
Ad Spend
$183.61
KD 57
Cost per 1,000 Reached
$1.51
CPM $0.59
🧠 Performance Marketing Guru Insights
Platform Highlights
Instagram Growth Accelerates — +1,317 Followers at $0.28 Each
Net Instagram growth rose from +800 to +1,317 while spend fell 10.0%, cutting the cost per new follower from $0.52 to $0.28. Profile visits dropped to 1,974 (-20.5%), but visits converted to follows at about twice September's rate.
TikTok Passes 3,990 Followers — +63.0% in One Month
The account added 1,542 followers, closely matching the 1,450 paid follows. Each paid follow cost more than in September ($0.27 vs $0.19) as CPM rose to $2.67, but TikTok remains the lower-cost channel for audience growth.
Engagement Quality
Saves and Shares Remain the Strongest Instagram Signals
The Instagram ads collected 139 saves and 118 shares, down from 204 and 136 on lower delivery. Messaging conversations held steady at 10.
Note on measurement: follower counts are net profile changes between October 4 and November 2, 2026, so they include organic follows and unfollows. Instagram growth may also reflect the separate Awareness campaign that started October 23. Ad metrics are platform-reported for October 1–31.