October 2026 Action Plan

Alshaya Perfumes
alshayaperfumes.com
Action Plan & Monthly Plan

📋 October 2026 — Action Plan

Initiatives for this month — each tied to a performance gap or growth opportunity.

🎯
Main Prospecting Products

Prospecting campaigns focused on the top-selling products with the highest order velocity — prioritizing items with proven low CPA, strong repeat-buy signals, and broad audience appeal based on September data.

🎁
Main Prospecting Bundles to Increase AOV
❄️ Winter Bundle 🎓 Teacher's Day Bundle 🏠 Home Scent Bundle 💎 Fragrance Duo
🖼️
Static Design — New Angles & Hooks

A new round of static ad designs for October — fresh visual angles and copy hooks built on September's best-performing creatives across Meta, Snapchat, and TikTok.

📱
UGC Production

Working on turning the videos created during this period into UGC ad content — building authentic social proof and diversifying ad creative. They drive higher engagement and trust compared to branded content — especially on Snapchat and TikTok — and reduce creative fatigue by continuously refreshing the ad library with real customer voices.

💬
Retargeting via WhatsApp
🛒 Abandoned Cart Recovery 🔁 Replenishment Reminder 💤 Win-Back Sequence 📢 Bundle Launch Broadcast

📅 October 2026 — Monthly Plan

📊 September 2026 Recap — Revenue Up 17.7% on Stronger Conversion & AOV

$156.54K revenue (+17.7%) | 1,840 orders (+10.5%) | CVR up to 1.49% | AOV $85.08 (+6.5%) | Retention up to 20.54%

🎯 October 2026 KPI Targets

$165-175K
Revenue Target
vs $156.54K September (+5-12%)
1,950+
Orders Target
vs 1,840 September (+6.0%)
$85+
AOV Target
vs $85.08 September (maintain)
150K+
Sessions Target
vs 136,355 September (+10%)
4.5x+
Blended ROAS
vs 5.11x September (hold while scaling)
20.5%+
Returning Customers
vs 20.54% September (maintain)

💰 Platform Budget Allocation — $34,000 Total

We're scaling Google, our strongest-returning channel at scale, and TikTok, the most efficient channel in September, while keeping Meta close to September's level and adding a modest increase on Snapchat alongside a creative refresh. The dedicated followers and video views budget continues.

🔍 Google Ads
SCALE UP
$14,000
+$1,334 vs September ($12,666) · +10.5%
WHY SCALE UP
Google delivered the strongest return at scale in September — 7.01x ROAS at a $10.10 CPA and 48.3% of paid orders. We will add budget gradually while keeping CPA close to September's level.
EXPECTED OUTPUT
1,285–1,385 orders at $10.10–$10.90 CPA
OCTOBER ACTIONS
• We will scale budget in weekly steps across top-performing campaigns and Shopping feeds
• We will refresh Shopping feeds with September's top sellers
• We will hold dynamic remarketing running for cart abandoners
• We will monitor campaign-level performance weekly as spend increases
📘 Meta Ads
OPTIMIZE
$16,000
+$196 vs September ($15,804) · +1.2%
WHY OPTIMIZE
Meta is our highest-spend channel at 41.1% of paid orders, with 4.92x ROAS and a $14.81 CPA in September. We will keep the budget close to September's level and focus on a creative refresh to lift efficiency before scaling further.
EXPECTED OUTPUT
1,025–1,080 orders at $14.80–$15.60 CPA
OCTOBER ACTIONS
• We will test a new round of static ad creative building on September's learnings
• We will retire back-to-school creative and shift to seasonal scent angles
• We will keep bundles and higher-value products as a lead creative angle
• We will retarget with bundle offers to hold September's $85 AOV
👻 Snapchat Ads
OPTIMIZE
$1,500
+$215 vs September ($1,285) · +16.7%
WHY OPTIMIZE
Snapchat returned 5.70x ROAS at a $13.25 CPA in September. We will add a modest increase and refresh creative and audiences to improve efficiency before scaling further.
EXPECTED OUTPUT
115–125 orders at $12.00–$13.00 CPA
OCTOBER ACTIONS
• We will refresh creative with the new static round and UGC videos
• We will monitor CPA weekly before any scaling in November
🎵 TikTok Ads
TEST SCALE
$1,500
+$627 vs September ($873) · +71.8%
WHY TEST SCALE
TikTok delivered the best efficiency in the account in September — 12.18x ROAS at a $4.93 CPA. We will scale gradually to see if efficiency holds at higher volume.
EXPECTED OUTPUT
230–300 orders at $5.00–$6.50 CPA
OCTOBER ACTIONS
• We will extend September's top-performing creative and add new UGC videos
• We will monitor CPA weekly before further scaling in November
📈 Followers & Video Views
CONTINUED
$1,000
Same as September
WHY
Continuing the dedicated budget to grow followers and video views on Instagram and TikTok, building on September's campaign.
OCTOBER ACTIONS
• We will keep follower-growth and video-views campaigns running alongside prospecting activity
📊 Budget Summary
Total Budget: $34,000 (+11.0% vs September)
Expected Paid Orders: 2,655–2,890
Expected Blended CPA: $11.42–$12.43
Split: Google 41% · Meta 47% · Snap 4% · TikTok 4% · Followers/Views 3%
🔍 Google 41% 📘 Meta 47% 👻 Snap 4% 🎵 TikTok 4% 📈 Followers/Views 3%

Alshaya Perfumes | October 2026 Action Plan & Monthly Plan

Generated by Performance Marketing Team