🇸🇦 KSA Monthly Performance Report

Alshaya Perfumes
alshayaperfumes.com
October 1 – October 31, 2026 · Saudi Arabia only

🛒 KSA Revenue $5.3K | Blended ROAS 6.60x | Returning Customers Up to 20.83%

52 orders on $797 ad spend | AOV rises to $101.17 | 81% of KSA sales came without direct paid attribution

Executive Summary

Month-over-month changes compare against September, which covered the ~20-day National Day test.

KSA Revenue
$5,261
KD 1,632
▼ -48.8% MoM
$10,277 → $5,261
KSA Orders
52
▼ -49.5% MoM
103 → 52
Avg Order Value
$101.17
KD 31.39
▲ +1.4% MoM
$99.78 → $101.17
Conversion Rate
1.23%
▼ -0.03 pts MoM
1.26% → 1.23%
Sales Metrics
186
Units Sold
▼ -60.8%
3.58
Items/Order
▼ -22.4%
20.83%
Returning
▲ 9.8% → 20.83%
Marketing Efficiency
6.60x
Blended ROAS
▲ +78.4%
$797
Total Ad Spend
▼ -71.3%
$15.32
Blended CPA
▼ -43.2%

Traffic & Conversion

KSA Sessions
3,557
▼ -56.8% MoM
8,238 → 3,557
Sessions per Order
68
▼ 80 → 68 (improved)
Revenue per Session
$1.48
▲ $1.25 → $1.48 (+18.6%)

📱 Marketing Performance

Campaigns with "SA" in the name only.

$796.76
KD 247
Total Ad Spend
▼ -71.3% MoM
$5,261.05
KD 1,632
Total KSA Sales
▼ -48.8% MoM
6.60x
Blended ROAS
▲ +78.4% MoM
$15.32
KD 4.75
Blended CPA
▼ -43.2% MoM
Performance Order Value
$1,023
KD 317
19.4% of KSA sales · platform-reported
Organic Order Value
$4,238
KD 1,315
80.6% of KSA sales
🔍 Google Ads
Top Volume — 8 Orders
Campaign SA | ACQ | Search | 15 Sep
Ad Spend
$597.96▼ -68.0%
Orders
8▼ -87.1%
Order Value $532.31
CPA $74.75
ROAS 0.89x
Conv. Rate 1.62%
% of Ad Spend 75.0%
👻 Snapchat Ads
Best Efficiency — 2.47x
Campaign SA-ND | ACQ | Conv | Static
Ad Spend
$198.80▼ -65.8%
Orders
4▼ -85.7%
Order Value $490.67
CPA $49.70
ROAS 2.47x
Adds to Cart 325
% of Ad Spend 25.0%

🛍️ Top Selling Products — KSA

The top 10 account for 55% of KSA units and 41% of KSA product sales.

Rank Product Units Sold Revenue
1 مزيل عرق كونفيدنس كريم من الشايع للعطور - 50 مل
Confidence Cream Deodorant 50ml		 35 $307.09
2 عطر للرجال والنساء حروف EDP من الشايع للعطور
Horouf EDP Unisex Perfume		 16 $569.66
3 عطر للرجال والنساء دانتيل EDP من الشايع للعطور
Dantelle EDP Unisex Perfume		 10 $308.73
4 دهن عطري خاص للاطفال من الشايع للعطور - 12 مل
Kids Fragrance Oil 12ml		 9 $124.17
5 معطر الجو فالا من عطر الشرق - 500 مل
Fala Air Freshener 500ml		 8 $57.84
6 عطر للرجال والنساء سطور EDP من الشايع للعطور
Sotoor EDP Unisex Perfume		 6 $198.75
7 بخور ممسك من الشايع للعطور - 5 تولة
Mumassak Bakhoor, 5 Tola		 5 $128.87
8 دهن عطري مركز للرجال والنساء باتشولي من الشايع للعطور - 12 مل
Patchouli Concentrated Fragrance Oil 12ml		 5 $97.17
9 عطر للرجال والنساء روايات EDP من الشايع للعطور
Riwayat EDP Unisex Perfume		 4 $92.23
10 معطر الملابس والغرف الخلطة الفضية من الشايع للعطور - 150 مل
Silver Blend Fabric & Room Spray 150ml		 4 $49.87

🧠 Performance Marketing Guru Insights

💰
Revenue & AOV Analysis
KSA Revenue at $5.3K on 71% Less Ad Spend
October KSA revenue reached $5,261 (KD 1,632) from 52 orders. Ad spend dropped to $797 from September's $2,780 test budget, lifting blended ROAS to 6.60x and bringing blended CPA down to $15.32. Revenue per session rose to $1.48 (+18.6%).
Next Steps
  • Working on a steady monthly KSA budget, sized on the September and October results
AOV Rises to $101.17 (+1.4%) — Above the Free-Shipping Threshold
Average order value climbed from $99.78 to $101.17, with 3.58 items per order. Orders continue to clear the SAR 300 free-shipping threshold set during National Day. Horouf EDP led revenue at $570 (12.2% of KSA product sales), while Confidence Cream Deodorant led on units (35).
Next Steps
  • Keeping the SAR 300 free-shipping threshold as the standing KSA offer
  • Leading KSA creative with Horouf and the EDP range
🏆
Platform Highlights
81% of KSA Sales Came Without Direct Paid Attribution
Platform-reported orders accounted for $1,023 (19.4%) of KSA sales; the remaining $4,238 came from organic, direct and returning traffic. This points to brand demand carrying over from the National Day test, even with lower paid activity.
Google Search — 8 Orders at 0.89x
The SA acquisition Search campaign spent $598 for 8 orders and $532 in conversion value ($74.75 CPA), well below September's National Day results. The campaign is now paused.
Next Steps
  • Working on relaunching a Branded Search campaign for KSA, the format that delivered 4.83x in September
Snapchat — 2.47x on $199, the Most Efficient KSA Channel
Snapchat returned 4 orders and $491 at a $49.70 CPA, with 325 adds to cart. It remained the stronger paid channel in KSA, though below September's 5.15x.
Next Steps
  • Providing Saudi-specific video content to lift Snapchat conversion from add-to-cart
📊
CVR & Retention
CVR Holds at 1.23% on Lower Traffic
KSA sessions fell to 3,557 (-56.8%) as paid activity scaled down, while conversion rate held near September's level (1.26% → 1.23%). Sessions per order improved from 80 to 68.
Returning Customers More Than Double to 20.83%
Returning customers rose from 9.8% to 20.83%, as buyers acquired during National Day came back to order again.
Next Steps
  • Working on WhatsApp retention and replenishment flows for KSA buyers

Alshaya Perfumes | KSA Monthly Performance Report | October 1 – October 31, 2026

Compared against: September 2026 (National Day test) · Saudi Arabia campaigns and orders only

Generated by Performance Marketing Team